My requirements when shopping for this cord:Fast charging - The cord that was packaged with my phone was fast charging but not as fast as this one has turned out to be!Long cord: The cord the phone came with was long but not quite long enough which required uncomfortable bending and leaning when a call came in while the phone was charging or unplugging altogether! This cord is really long! I don't need it to be quite this long but I have had to charge away from home in places where the outlet was not close so I like it!Sturdy plug ends: The one thing you cannot really tell about a product when shopping online is the sturdiness of the product! (Sure there is a return policy but then you have to start over and wait for it to arrive again!) The plug ends looked to be sturdy in the ad photos and that has proved to be the case. Everything about this cord feels sturdy. -- no flimsiness at all, yet it coils nicely. My original cord had gotten to the point that it was getting harder to get a connection for charging. Since the first charge, there has never been a need to wiggle or shake the phone to get it to charge.Other: I love the braiding on the cord. Not really all that important but in addition to looking nice, it gives a bit more sturdiness to the cord as well and why shouldn't a charging cord look nice? I got the black and white but there are other colors too. It was also quite affordable.All in all, I have been very pleased with this purchase! I want to find a car charger now!